Privacy Policy

 What is the GDPR?

The GDPR stands for General Data Protection Regulation it gives ‘users’ the right to know what information is held about them. The GDPR is the new framework to ensure that personal information is processed correctly, and that ‘users’ have rights over their information and how it is used.



  1. What do we do to care for your information

 At Serena it is our duty to

 to store your data responsibility

 to keep your details private
 not to sell your data or pass your data to third parties
 to make it easy for you to manage your data at any time

This PRIVACY POLICY in addition with our Terms and Conditions explains how we at Serena  use and protect information that is supplied to us by you (The User)on the site and also when supplying Serena your data and information for emails.


GDPR The General Data Protection Regulation (Regulation EU 2016/679) the data controller is:




2. The information Serena receive from you?

2.1 We may collect and process the following information about you:
(a) Details such as e-mail provided by filling in forms on our Site.

This could be opting in for e-mail newsletters, if a third party supplying goods or services is introduced we will make it clear and introduce you to them (and be bounds by their Ts & Cs)

on occasions an i.p. address is recorded plus details about operating software. If we add any subscription by Facebook this will be made clear at the point of joining.

b) information recorded via Facebook or if you contact us with any feedback

(c) if you contact us via e-mail or post, we may keep a record of your correspondence
(d) we may also invite you to complete surveys that are introduced via Facebook posts or articles, if these are by a third party this will be made clear in the article or post.
(e) We do not collect details of your site visits (as if this date) but have a ‘cookie policy’ in place for when (or if) we do in the future.

You are able to delete add and amend your personal information


3. What do we do with the information that we collect about you and why may we do this?

Serena may process for newsletters and property information , which include some, or all of the reasons stated in this section:

3.1Please note that if you have registered your email address and requested to receive our emails we will use this to send you our email newsletters which contain information and sometime links to other sites.

3.2 We also use information held about you in the following ways:
(i) to ensure that content from our site is presented in the most effective manner for you and for your computer;
(ii) to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
(iii) to carry out our obligations arising from any contracts entered into between you and us;
(iiii) to notify you about changes to our service.

3.3 If you do not allow Serena to pass your details on to third parties for marketing purposes, please let us know however you will not be automatically opted in.
3.4Serena do not disclose information about identifiable individuals to third parties without consent.

3.5 Serena take no responsibility or accept any liability for any information, cookies or information collected by these other sites.


4. Cookies and website analytics

4.1 We have a ‘cookies’ policy for when (or if) we introduce ‘cookies’ please see cookies
4.2 Serena is linked to Google analytics, which we let us know traffic, page views and other relevant information used to:

i.make the site more interesting

ii. let third parties know how many page views we have


5. How long do Serena keep your personal information for?

6.1 Serena will keep your personal information on our systems for as long as we operate or run a relevant activity


6. Where do we store your personal data?

6.1 Because of technology and software programmes used. The data that we collect from you may be transferred to and stored at, a destination outside the European Economic Area (EEA). It may also be processed by operators outside the EEA. We only use what we believe are recognised and reputable software programmes.

6.2Newsletter information is loaded onto a third party provider which we may on occasions change. All newsletters have an opt-our every time they are sent.

6.3The GDPR contains provisions that address the transfer of personal data from EU member states to third-party countries, such as the United States.


The GDPR requires that certain conditions be met before personal data is transferred outside the EU, identifying a number of different legal grounds that organizations can rely on to perform cross-border data transfers we will use a compliant provider for these e-mails.


7. How do we keep your personal information secure?

7.1 Any information is password protected and stored on our secure servers. No access is granted to the system other than our web developer and one team member.
7.2 Your duties: Any information you provide to Serena is stored on our secure servers.

7.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


8. Who do we share your information with and why do we do this?

8.1 if we are ever under a duty to disclose or share your personal data in order to comply with any legal obligation, or legal claim. This could include exchanging information with other companies and organisations, contractors, suppliers and service providers for the purposes of fraud protection and credit risk reduction.


9. How can you update, change or delete your personal information?

You as a ‘user’ of Serena retain the right to insist we do not process your personal information for marketing. You can contact us at  to discuss, delete or modify your preferences.


10. Your Rights on your information

The GDPR stands for General Data Protection Regulation it gives ‘users’ the right to know what information is held about them. The GDPR is the new framework to ensure that personal information is processed correctly, and that ‘users’ have rights over their information and how it is used.



The GDPR states that in order for Serena to process personal we must comply with six principles (GDPR Article 5),


This is to follow the correct practice and procedure to ensure that personal information is:

a) processed lawfully, fairly and in a transparent manner

b) collected and processed for specified, explicit and legitimate purposes and not further processing in a manner that is incompatible with those purposes

c) Adequate, relevant, and limited to what is necessary for the purpose

 d) Accurate and kept up to date

 e) Not kept for longer than is necessary and subject to appropriate technical and organisation measures to safeguard the rights and freedoms of individuals

f) processed in a manner that ensures appropriate security of personal data, including protection against unauthorised or unlawful processing; and 3 Secondly, it provides individuals with important rights

(Articles 13 and 14):

1) Right to be informed

2) Right of access, you have the right to ask for access to the information held about you, known as ‘data subject access request’

3) Right to rectification

4) Right to erasure (right to be forgotten) you have the right to ask for your information to be removed

5) Right to restrict processing, you have the right to ask us to stop processing your information

 6) Right to data transfer/portability

 7) Right to object at how or why we process your information

8) Rights related to automated decision making including profiling


  • Complaint: If you wish to lodge a complaint with a supervisory authority, in particular in the Member State in the European Union where you are habitually resident, or where an alleged infringement of Data Protection law has taken place. In the UK you can make a complaint to the Information Commissioner’s Office (Tel: 0303 123 1113 or at


11. Privacy policy

This policy is in addition to our existing Privacy Policy and was last updated on 15th May 2018 if any part of the previous privacy policy conflicts with this, the latest version is the one to be used.


12. How you can contact us